Friday 11 March 2011

Henry Jenkins Interview - Questions and Answers

Can you explain the concept of media convergence?
In the media the information system is converged and integrated, and we carry media throughout the system. This is shaped by the integrated media industry and the customers that use it.

You argue that convergence is a cultural rather than a technological process?
cultural change and development is way ahead of technological advances. By watching customers' difficulties with technology you can predict future advances. Culture proceeds technology.

What do you mean by the term "participatory culture" and how will it affect the way we learn, communicate and do business?
Participatory culture is the sharing of ideas and mass media. The Obama election campaign escalated because of the hype around it and Obama was seen as more of a celebrity, rather than a political leader. We are effected by this culture because influences by the mass and other changes our perception.

Can you address the issue of collective intelligence and its role in media culture and business?
In a network society, everybody does not know everything, but we all know something. Expertise comes from individuals and is built upon by others. collective intelligence is a network of deliberation, sharing of knowledge and ideas, and challenging them. It is a mass achievment. Collective intelligence proves better than individuality, Wikipedia is an example of this.

Are we entering an Era when media will be integrated in all aspects of our lives? 
Yes it is, it is hard to think of a place without media present. We are tethered to media. In the future we will be increasingly open to media in our lives and it will effect us inevitably. 

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