Long Tail Theory

Niche channel- The Africa Channel- Average daily reach- 10
                       - Men and Movies- 23
                       - Wedding TV- 42
Mainstream Channel- BBC1- Average daily reach- 30,343
                                 - ITV 1- 21,910
                                 - E4- 3,423

The long tail theory says that because of internet and web 2.0, niche channels have become more popular and more accesible to the public therefore resulting in higher viewings fo nich channels making them almost equivilent in popularity to mainstream channels because there will always be someone who wants to watch them.
However, here, the long tailed theory has not been proven. All of the minstream channels have significantly higher weekly viewings compared to the Niche channels. so we think that sometimes the theory can be proven with less popular mainstream channels and some Niche channels have a  higher viewing because their subjects are perhaps more of a wider range, more entertaining equaling in popularity.

Niche channel- Comedy Central- 873
Mainstream Channel- Sky 2- 1,153
^ the difference here is not quite so large.