The long tail theory is when you have niche markets that when put together create as much reveue as a large main stream product. For example some niche TV channels get as many viewers as a popular channel.
- Apply the theory of 'Long Tail' to one of the following: TV/FILM
An example of a mainstream channel, is E Entertainment. This channel shows lots of reality tv shows on celebrities and their lives. The channel has all the latest news and gossip on the celeb world. The shows shown are most commonly american shows.
E! has an audience reach of 88 million cable and satellite viewers.
An example of a niche channel is Chelsea TV. This channel shows all chelsea related media from news on the players and actual matches.
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