- the information system is converged
- shaped by the integration of the media industry - same company owns interest in all media platforms
- shaped by teenagers wanting the media when and where they want it
You argue that convergence is a cultural rather than a technological process?
- social and cultural change precedes and races ahead of technological change
- if consumers view media over "enormous" difficulties then we can predict much more precisely the technical needs that are going to occur
- technology amplifies the trends of the culture
What do you mean by the term "participatory culture" and how will it affect the way we learn, communicate and do business?
- everyone is potentially a producer of media as well as a consumer.
- people have struggled with sharing their ideas with each other because of geographical distance
- success of the Obama campaign was based on participatory culture
Can you address the issue of collective intelligence and its role in media, culture and business?
- collective intelligence came from Pierre Lévy
- whatever a member knows the network knows
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| Pierre Lévy |
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