Short interview
Henry Jenkins
Can you explain the concept of media convergence?
Henry Jenkins believed that media is being shaped by the public eg by teenagers and what they want to see and do.
You argue that convergence is a cultural rather than a technological process?
If we saw what companies were doing we would be able to predict more for the future and know what the public would want. Cultural races are ahead of the technological process.
What do you mean by the term participatory culture, and how will it affect the way we learn, communicate and do business?
Everyone is a producer not just a consumer. In the 19th century there was a toy printing process that was circulating all over. The same impulse is now being used when teens update their facebook profile and create new things.
Can you address the issues of collective intelligence and its role in media, culture and business?
There are an enormous amount of skills and expertise in the network. There is quality data on Wikipedia however we need to make sure it is accurate, /there is a lot to learn to function as a system but we still don't know what the system is.
Are we entering an era when media will be integrated in all aspects of our lives?
Media is everywhere. It is being pumped at us everywhere and by everyone. It is happening 24/7 even when we are doing other tasks. This is a new generation and the old generations are being left behind.
Research int the development of internet protocol television (IPTV) find out what it is and how television companies can make use of it.
Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast,satellite signal, and cable television (CATV) formats.
Though the development of IPTV how do you think the television industry has changed over time? Give specific examples which you may have come accross during your research.
Over time the television industry has changed quite considerably, one big change is the television channels offering you the opportunity to re watch the episodes you have missed over the internet. These websites include BBC iplayer, 4OD and five on demand all of which you can watch, pause rewind and even download. You can now even download apps where you can record programmes tat you will miss from your own phone.
As IPTV is developed alongside online video, and TV viewers increasingly personalize their TV viewing so they can watch what they want, when and where they want, who stands to benefit most?
With the modern day industry ever changing, the ways and means of watching television are fast growing. Online video now means that we must never miss our favorite program and can always remain up to date with the soaps we adore or the latest documentary. With the new sky app on the Iphone also there is a larger scape of ways to record TV even on the go, so the viewer ultimately chooses what time they watch TV and therefore can draw up there own tv listings time benefiting the viewer. The producers still benefit from broadcasting the initial shows however they may not get as many views as intended as people will choose to watch it another time or online.
The long tail theory is when you have niche markets that when put together create as much reveue as a large main stream product. For example some niche TV channels get as many viewers as a popular channel.
- Apply the theory of 'Long Tail' to one of the following: TV/FILM
An example of a mainstream channel, is E Entertainment. This channel shows lots of reality tv shows on celebrities and their lives. The channel has all the latest news and gossip on the celeb world. The shows shown are most commonly american shows.
E! has an audience reach of 88 million cable and satellite viewers.
An example of a niche channel is Chelsea TV. This channel shows all chelsea related media from news on the players and actual matches.
