Can you explain the concept of media convergence?
That we carry media with us everywhere, there is a constant demand for being able to access media forms easier and regularly
You argue that convergence is a cultural rather than a technological process?
Technology is all about making it easier for people to achieve and access things they like to do. It amplifies the terms of a culture, its more about how you
What do you mean by the term Participatory Culture and how it will affect the way we learn, communicate and do business?
Sharing with each other is satisfactory, people want to connect with each other and involve other in what they do
Can you address the issue of collective intelligence and its role in media, culture and business?
network society - know one knows every but everybody knows something. When we share knowledge it polishes our accuracy and it broadens our access to knowledge. It is collective intelligence that means we can achieve better quality data (e.g. wikipedia). The procedure is adequate because its in the process of being built.
Are we entering an era when media will be integrated in all aspects of our lives?
We're tethered to media, we interpret media in most aspects of our lives. It's a level of passity and processing media. Media will continue to grow with layers of annotation of information. The future generation will only continue to increase accessibility to media
Showing posts with label Londie Ncube. Show all posts
Showing posts with label Londie Ncube. Show all posts
Friday, 11 March 2011
Monday, 7 March 2011
How media forms have changed consumer behaviour over time?
Web 1.0/2.0
The introduction of web 2.0 saw a new era of easily accessible media across the globe. Instead of set regular times for television shows consumers are able to chose when and where they watch their television and are not constricted by time.
Passive and active consumption
Over time the development of media forms means that people have a more casual approach to the consumption of media, with the constant consumption of tv it means that people now consider the media as part of their social lives.Therefore people interpret media ideologies a lot more based on their individual cultural background and life experiences.
Globalisation
globalization refers to the global access to information and television which results in a much larger target audience. This also means more information is available to more people which means that more channels are accessed including niche channels.
Democratisation of the media
Democratisation of the media means more people are able to access free information and thus create channels. This results in a plethora of choice for consumers being able to access more and more niche channels.
Marshall McLuhan
Marshall McLuhan charted the way that the media have shaped how we receive and understand information in the three steps. These include tribal era, Guternberg age and electronic age of retribalised man. He suggested that information is individual rather than shared.
The introduction of web 2.0 saw a new era of easily accessible media across the globe. Instead of set regular times for television shows consumers are able to chose when and where they watch their television and are not constricted by time.
Passive and active consumption
Over time the development of media forms means that people have a more casual approach to the consumption of media, with the constant consumption of tv it means that people now consider the media as part of their social lives.Therefore people interpret media ideologies a lot more based on their individual cultural background and life experiences.
Globalisation
globalization refers to the global access to information and television which results in a much larger target audience. This also means more information is available to more people which means that more channels are accessed including niche channels.
Democratisation of the media
Democratisation of the media means more people are able to access free information and thus create channels. This results in a plethora of choice for consumers being able to access more and more niche channels.
Marshall McLuhan
Marshall McLuhan charted the way that the media have shaped how we receive and understand information in the three steps. These include tribal era, Guternberg age and electronic age of retribalised man. He suggested that information is individual rather than shared.
Monday, 14 February 2011
Impact of the internet on media production
IPTV is a system through which internet television services are delivered using architectural and networking; multimedia services such as television/video/audio/text/graphics/data delivered over IP based networks managed to provide the required level of quality of service and experience, security, interactivity and reliability. Television companies can make use of IPTV because they can broadcast their programs on the web to attract a wider audience. The distribution of multimedia services on the internet means they can maintain their quality of services and expand the distribution of their product.
Monday, 7 February 2011
'We Think' & 'Wikinomics'
'We Think' demonstrates the way the web is changing our world, this is in reference to the web being a potent platform for creativity and innovation. it is sub-consciously creating culture that people can participate, share and collaborate ideas and information. Although it provides society with democracy, equality and freedom, there are still the risk of self expression on the internet becoming a potential problem.
'Wikinomics' is the idea that we should concentrate on finding ways to innovate with your market, to source, shape and screen innovations. This theory includes these factors, being open,sharing,peering,being global and generation-N Norms. So the idea is about mass collaboration and whether you are willing to collaborate with partners, customers, consumers and even competitors to avoid being synonymous with failure.
'We Think' and the use of social networking.
'We Think' states that the way we think and make sense of 'knowledge' is fundamentally shifting in the online age. I believe one of the main contributions to this statement is social networking. Social networking sites, e.g. Facebook, Twitter, have become a significant part of our everyday lives. The way we think and see things now partially depends on what happens on those sites.
'Wikinomics' is the idea that we should concentrate on finding ways to innovate with your market, to source, shape and screen innovations. This theory includes these factors, being open,sharing,peering,being global and generation-N Norms. So the idea is about mass collaboration and whether you are willing to collaborate with partners, customers, consumers and even competitors to avoid being synonymous with failure.
'We Think' and the use of social networking.
'We Think' states that the way we think and make sense of 'knowledge' is fundamentally shifting in the online age. I believe one of the main contributions to this statement is social networking. Social networking sites, e.g. Facebook, Twitter, have become a significant part of our everyday lives. The way we think and see things now partially depends on what happens on those sites.
'Long Tail Theory'
The long tail theory states that niche products although directed at a specific audience compared to mainstream products which have a wider audience maintain the same viewers/buyers or more. So he outlines the strategy of selling a large number of unique items in relatively small quantities in addition to selling fewer popular items in large quantities.
Brit Asia Tv which is a niche Tv channel directed at the asian community. The channel is widely viewed by their target audience. In comparison to E4 which isn't necessarily directed at a specific viewing audience, but the outcome of sales figures for these Tv shows is relatively close which concludes that the 'Long tail' theory has been proven.
Brit Asia Tv which is a niche Tv channel directed at the asian community. The channel is widely viewed by their target audience. In comparison to E4 which isn't necessarily directed at a specific viewing audience, but the outcome of sales figures for these Tv shows is relatively close which concludes that the 'Long tail' theory has been proven.
Monday, 31 January 2011
Illegal downloads
What is the role of the Copyright and Trade Marks Act (2002)?
currently protects copyrighted materials, it ammended the copyright designs and patents act 1988.
What is the role of OFCOM?
OFCOM regulate what is broadcast and make sure that content is suitable to viewers. If a viewer is upset with something they have seen then it is possible to write to ofcom and complain.
How do you think downloading TV programs and films for free have affected the TV and film industries?
Illegal downloads have affected tv and film industries in that they are not as profitable as they could be and all their creative productions are effectively being viewed for free.
Do you agree with the new copyright proposal downloading set out by OFCOM? Why?
Although i agree with the principal behind the new proposal i believe that people will always find ways around the law and this will encourage a new way to brake it.
currently protects copyrighted materials, it ammended the copyright designs and patents act 1988.
What is the role of OFCOM?
OFCOM regulate what is broadcast and make sure that content is suitable to viewers. If a viewer is upset with something they have seen then it is possible to write to ofcom and complain.
How do you think downloading TV programs and films for free have affected the TV and film industries?
Illegal downloads have affected tv and film industries in that they are not as profitable as they could be and all their creative productions are effectively being viewed for free.
Do you agree with the new copyright proposal downloading set out by OFCOM? Why?
Although i agree with the principal behind the new proposal i believe that people will always find ways around the law and this will encourage a new way to brake it.
Illegal downloads
We partially agree with this statement, because although this infringes the reproduction act it is more sensible to download a TV show for your own use because it's socially acceptable and widely done. You're not intending on making any profit on it or for public use.
We do not agree with this statement as you are abusing and undermining the company which produced the program. Making money from something which is an unoriginal concept and that has been pre-made is immoral and unacceptable. This brakes the infringement and distribution laws regarding media companies passed in 1998.
Tuesday, 25 January 2011
Post modernism
To what extent would you say that online film reviews are post modern?
Online reviews are intertextual in the way that the internet is used in conjuction with another media text(films) to analyse and review the films for audience. The film review either persuades or opposes you to want to watch a certain film, so they can be either positive or negative but the interxtuality comes from the need of a film to be released to therefore carry out an online review on it.
Baudrillards theory of Simulacra refers to online reviews in the perspective that we read what's written about the film, before we see it and therefore affecting our thoughts and opinions on the film. So the review of a film becomes our basis and even though we may not solemly agree with it, our mind is then made up based on what we'eve read about the film.
Film reviews can be reliable to an extent, but they are mostly opinions and could be misleading. We would go see a film based on the review, if they left you curious in terms of the plot and the storyline seemed interesting.
Online reviews are intertextual in the way that the internet is used in conjuction with another media text(films) to analyse and review the films for audience. The film review either persuades or opposes you to want to watch a certain film, so they can be either positive or negative but the interxtuality comes from the need of a film to be released to therefore carry out an online review on it.
Baudrillards theory of Simulacra refers to online reviews in the perspective that we read what's written about the film, before we see it and therefore affecting our thoughts and opinions on the film. So the review of a film becomes our basis and even though we may not solemly agree with it, our mind is then made up based on what we'eve read about the film.
Film reviews can be reliable to an extent, but they are mostly opinions and could be misleading. We would go see a film based on the review, if they left you curious in terms of the plot and the storyline seemed interesting.
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