Henry Jenkins

Short interview
Henry Jenkins

Can you explain the concept of media convergence?
Henry Jenkins believed that media is being shaped by the public eg by teenagers and what they want to see and do.

You argue that convergence is a cultural rather than a technological process?
If we saw what companies were doing we would be able to predict more for the future and know what the public would want. Cultural races are ahead of  the technological process.

What do you mean by the term participatory culture, and how will it affect the way we learn, communicate and do business?
Everyone is a producer not just a consumer. In the 19th century there was a toy printing process that was circulating all over. The same impulse is now being used when teens update their facebook profile and create new things.

Can you address the issues of collective intelligence and its role in media, culture and business? 
There are an enormous amount of skills and expertise in the network. There is quality data on Wikipedia however we need to make sure it is accurate, /there is a lot to learn to function as a system but we still don't know what the system is.

Are we entering an era when media will be integrated in all aspects of our lives?
Media is everywhere. It is being pumped at us everywhere and by everyone. It is happening 24/7 even when we are doing other tasks. This is a new generation and the old generations are being left behind.