The long tail theory states that niche products although directed at a specific audience compared to mainstream products which have a wider audience maintain the same viewers/buyers or more. So he outlines the strategy of selling a large number of unique items in relatively small quantities in addition to selling fewer popular items in large quantities.
Brit Asia Tv which is a niche Tv channel directed at the asian community. The channel is widely viewed by their target audience. In comparison to E4 which isn't necessarily directed at a specific viewing audience, but the outcome of sales figures for these Tv shows is relatively close which concludes that the 'Long tail' theory has been proven.
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