'We Think'

We-think: mass innovation, not mass production

We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information. It is the idea that information can be freely distributed and viewed by the masses. It gives people that usually cannot find a voice a medium to express and share their views. This takes form in videos, text and through other arts. However, this can lead to problems such as the invasion of privacy and cyber bullying in various forms. This can also lead to the illegal distribution of files for anyone to download.



Wikinomics

Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the marketplace and corporate world.



According to Tapscott and Williams, these four principles are the central concepts of wikinomics in the enterprise:

• Openness, which includes not only open standards and content but also financial transparency and an open attitude towards external ideas and resources
• Peering, which replaces hierarchical models with a more collaborative forum. Tapscott and Williams cite the development of Linux as the "quintessential example of peering."
• Sharing, which is a less proprietary approach to (among other things) products, intellectual property, bandwidth, scientific knowledge
• Acting globally, which involves embracing globalization and ignoring "physical and geographical boundaries" at both the corporate and individual level.

Wikinomics has been described as the Web 2.0 phenomenon.



Facebook and 'We Think' Theory
We can apply facebook to this theory as it is a mass sharing of information, photos, videos, news and much more. Anything and everything can be shared with people from across the world. Facebook is a centre for global social sharing. However, as this theory states, through this immense sharing of information, privacy can be invaded and many problems have and can occur.