"WeThink" Theory and "Wikinomics" Theory

WeThink
We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.
'We Think' states that the way we think and make sense of 'knowledge' is fundamentally shifting in the online age. One of the main contributions to this statement is social networking. Social networking sites, e.g. Facebook, Twitter, have become a hugely important part of our everyday lives. The way we think and see things now partially depends on what happens on those sites and the actions that people do.


Wikinomics
Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.
1. Free Creativity (Openness and Sharing) - Making what you like and then broadcasting your creation globally with other users, e.g. YouTube
2. Peering - the free sharing of material on the internet
3. Acting Globally - Web 2.0 makes thinking globally inevitable, the internet makes communication of ideas simple.

Wikinomics is now making things more simple with more choice for example "iTunes" there is no factory with man-made product, it's all in the form of downloads. This is cutting out mass productions and distributions, making is easier for both the company and customer.