Theory of "The Long Tail"

Apply the theory of "The Long Tail" to either TV or Film:
TV: Using figures from the website "BARB" it shows that predominately BBC 1, BBC 2, ITV1 etc. are on the whole the highest grossing TV channels but BBC 1 only has a 20.8% share whereas "Other Viewing" has a 42.2% share, proving that the niche end of the market has more of the share.

 

http://www.barb.co.uk/report/weeklyViewing?_s=4

This relates to the "Long Tail Theory" as it shows Chris Anderson's theory has been proven correct, to a certain extent, as it shows that the niche market has prevailed over the mass market and are more widely "wanted" by the public than the "big hit" channels.


The Long Tail Theory:
This theory suggests that the niche market prevails over the "big hits" over the mass market. For example, using the internet, people will want to buy more specialist things overall than they will for buying the blockbuster hits.