The 'Long Tail Theory' is the theory that due onset of broadband internet it is possible to get a infinite variety of media products. This mean that niche are readily available as blockbuster products which means that the niche market has become equal to the mainstream market.
http://www.barb.co.uk/index/index
Due to thew fact that the figures show all the niche products added together are not too far off the percentage as all the niche products together. Because of this, the 'Long Tail" theory has been proven.
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